William Morris is probably one the best known designers/artists/innovators of his time and is mainly associated with the Arts and Crafts Movement, a group that formed as a direct reaction against the poor quality of design during the Industrial Revolution. The members believed that the growth of industry had destroyed traditional skills and removed the pride that a craftsperson could find in his work. They formed themselves into crafts guilds, based on medieval examples and drew inspiration from nature in order to encourage high standards of design as well as provide a supportive working environment. This bird of paradise scarf is reminiscent of their beautiful botanical prints and epitomises the group's philosophy. It is gorgeously soft and handmade with a tasselled edge. A perfect scarf for year-round wear and revolutionary style.